Is your company capitalizing on the information that your inbound marketing provides? Here are reasons to make analyzing that data a greater priority for your business.
For some time now, trends in social media have remained on the mind and lips of most companies that think, “How do we capitalize on this opportunity? How do we insert ourselves into these conversations?” Yet sales and marketing teams at many companies still seem to fall behind on how to take full advantage of what is referred to as inbound marketing—such as blogging, contributed content, social media, and real-time media—as a means for increasing overall effectiveness.
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from MarketingProfs Daily: Sales http://bitly.com/1nR4d4W