Three Reasons to Ditch the Elevator Pitch

By February 16, 2014Social Media

The classic elevator pitch is too long, and it’s trying to accomplish too much, too soon.

As Seth Godin puts it, no one ever bought anything on an elevator.

For your opener, strive instead for a memory dart—a single phrase with a vivid image that can be delivered before the elevator door closes.

Here’s an example.

Q: “Good to meet you, Steve. What is it you do?”

A: “I’m the world’s only Clarity Therapist. In under a day, I help individuals and companies discover their professional ‘fit’ and distill it into a clear, compelling message.”

BOOM! A provocative dart, not a canned pitch.

That opening verbal thrust accomplishes three things:

  1. It makes you immediately memorable.
  2. It quickly establishes if there is a potential area of need.
  3. It opens the door to say more by invitation, at which time you can take a minute or two to tell a condensed story.

A one-minute elevator-pitch is one step premature. In the first 10 seconds, we need to capture attention, be memorable, and provoke an invitation to tell the story. That’s what a memory dart does. It’s your verbal business card.  Read the full article at MarketingProfs
from MarketingProfs Daily: Customer Relationships

About Holly Berry