Facebook Users Engage With Brands Most on Fridays

Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe. Some 15.7% of all impressions in the quarter occurred on a Friday—the most of any day, the analysis of Facebook post and ad interactions in the first quarter of 2014 (1Q14) found. Thursday had the second highest share of impressions (14.5%), and Sunday had the lowest share (13.4%). Moreover, one quarter (24.7%) of all brand video views in the quarter occurred on a Friday; again, Sunday had the lowest share (6.4%) of brand video views.

Engagement Type by Day

Interactions were highest on Fridays for every type of Facebook action examined in 1Q14: 

  • 17% of all comments
  • 16% of all likes
  •  6% of all shares

Engagement by Post Type

  • The following graph shows that Facebook posts with images had the highest engagement, and, engagement with video posts increased 25%. All other forms of engagement (text, link, image) decreased when comparing between the quarters.

About the research: The report was based on 1Q14 Facebook impression data from from retail, media/entertainment, and travel brands (260 billion Facebook ad impressions, 226 billion Facebook post impressions).


Read more: http://www.marketingprofs.com/charts/2014/25055/facebook-users-engage-with-brands-most-on-fridays#ixzz332C64nwp

About Holly Berry