Best Days and Times to Send Promotional Emails

By October 25, 2013Tidbits

conversion-time-of-day-retention-2013The majority of email recipients read email in the afternoons and evenings, with most conversions (emails opened, clicked through and converted) happen in the afternoons (38%). Tuesdays and Fridays had the most conversions, where Saturday had the least, followed by Sunday. Another interesting find was that free shipping offers were more enticing than “percent off” offers

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