With Small Business Saturday just a few days away (November 29), small business owners throughout the country are putting the final touches on their holiday marketing plans. They’re coming up with new ways to reach local shoppers and provide a memorable shopping experience that keeps customers coming back throughout the year.
As you finalize your holiday plans, consider these five ideas:
1. Invite customers through email
Send a series of emails letting customers know about all the holiday activities happening in and around your business. It helps to differentiate yourself from your larger competitors during the busy holiday months.
2. Showcase your inventory on social media
Use sites like Facebook and Instagram to give customers a look behind the scenes at your store. She shares photos of new holiday inventory, snaps pictures of customers, and even uses creative images to update customers on holiday hours and share information about upcoming events.
3. Get other business owners involved
Work with other local business owners to make Small Business Saturday an event for your business and the local community. One of the way to partner with other businesses is by hosting a holiday contest, where customers are entered for the chance to win prizes just by shopping small.
4. Extend your hours and provide online shopping
In addition to offering a more stress-free shopping experience, make shopping small more convenient. One of the ways is by extending your store’s hours during the holiday season. By opening earlier and staying a little later, you’re able to make it easy for customers to fit holiday shopping into their busy schedules. And don’t forget online shopping!
5. Give customers a reason to come back
One way you can encourage customers to come back and shop again during the holidays is to provide a gift bag with additional incentives for repeat shoppers. A small token of your appreciation can inspire loyalty in customers and get them back for another visit before the year ends.
Read More: http://blogs.constantcontact.com/fresh-insights/retail-marketing-examples