So you want to get your message in front of the people most likely to become business. So how? Identifying prospects and monitoring their activity is a great place to start, as it provides insight into what your target audience is talking about and what they’re interested in, however, there are alternative ways to form relationships with potential clients without coming on too strong. Here are three ways to get your content in front of the right people via Twitter.
1. Likes, re-tweets and favorites...are the simplest methods for making a potential clients aware of your online presence. Once you’ve identified a list of key people you want to reach, add them to a private list and monitor their updates. Once you have access to their stream, you can interact with them by judiciously (to not come off creepy) favoriting their tweets or re-tweeting something they’ve shared. A good way of doing this is by creating a new tweet to acknowledge them as the source: ‘Great piece on business management from @companyname (via @JoeBloggs)’
This is more effective than a re-tweet because your whole tweet will appear in your prospect’s ‘Notifications’ feed. When sharing the prospect’s own content, try to include a quote from the piece in your tweet: ‘Social listening is key to success’ Great piece by @JoeBloggs.’
2. Run a hashtag audit using Twitonomy. Twitonomy gives you a range of data on Twitter profiles, including tweet history, users most re-tweeted, users most replied to, days/hours users are most active and lists, favorites and followers. Twitonomy’s can also be used to locate Twitter chats that prospects take part in. Twitter chats generally have ‘chat’ in the tag (e.g. #blogchat). If they’re involved in any chats, that hashtag is likely to show up among their ‘Hashtags Most Used’. If you find common chat hashtags for you prospects coming up, locate the time of that chat and get involved. Twitter chats allow the opportunity to connect, share knowledge and provides the opportunity to showcase your knowledge and profile.
3. Use Twiangulate to locate the best blogs. Twiangulate allows you to compare chosen Twitter user data, such as reach potential, common keywords used and followers in common. Using the followers in-common data, you can find out which blog sources are the most followed among them. Then see if they accept guest submissions, because these blogs are commonly followed amongst your prospects and a good chance of getting your content in front of the people you want to reach.