1 in 5 Large Companies Say They’re Losing Money on Social Media (But Twice As Many Are Cashing In)

By October 15, 2013Tidbits

Do social media marketing efforts work? This new study by Marketing Charts found that two-thirds of those who measure ROI found positive results. Surprisingly, 44% haven’t measured ROI. The largest, positive social impacts have been:

Increased consumer awareness
Increased brand affinity
Consumer sentiment
Improved marketing campaigns
Better understanding of customer trends

Read more about it here…

About Holly Berry