by Lee W. Frederiksen
Why is SEO so important? One answer is, and The Hinge Research Institute found, that 81% of prospects check out a professional services firm’s website to research a potential service provider. Making that initial connection smoothly and successfully can mean the difference between new inbound leads and nothing. So it’s important that your website have a diverse range of website best-practices and be…
- User-Friendly and Error-Free
Because Google and other search engines crawl your site on a regular basis, so the fewer soft 404 and “not found” errors, the better. And you want them to be functional and easy to navigate for users, without the frustration of bugs or missing content. A good place to check for site errors is Google Webmaster Tools, under the Crawl section. You should check every month and repair them.
Don’t overload a page because it frustrates users and eventually a negative impact in search for Google. Moz is a helpful gauge to determine the competitiveness of a keyword, and maybe use that keyword 2-3 times on a page.
- Structured Coherently
Pages on your site should be linked in an organized, hierarchical way, helping folks find related, relevant information as smoothly as possible. The result should be a clear, organized sitemap, an essential website element both to the search engines and to your users.