Pinterest users will soon see a new search bar when they visit Pinterest.com, and just as it works on mobile, the search features will surface recommended keywords intended to help generate more specific queries and better search results.
For example, searching for “BBQ” on Pinterest might surface other keywords like “wings,” “recipes,” or “chicken.” The keywords serve as filters, and the goal is to help users find exactly what they’re looking for.
For users unfamiliar with Guided Search, PInterest shared a YouTube video depicting how it works.
Search is important to Pinterest, which now has 30 billion pins on more than 750 million boards. The site is big enough that the majority of items users want to find are probably pinned somewhere; it’s simply a matter of finding them. It’s also why Pinterest offers Rich Pins that add more detailed descriptions to the images being shared on the platform.
Pinterest’s longterm monetization may also depend on its efforts to make content more accessible. Users must be able to find what they are looking for if brands want to make their items shoppable; Guided Search expands that discovery objective for Pinterest.